In the summer of 2014 journalist Esther Honig set a project for digital retouchers around the world. Her brief was simple; “Make me beautiful”.
I thought it was quite interesting to see the different entries, some by professionals, some by amateurs. It seems to reinforce that beauty is definitely in the eye of the beholder.
Most of my retouching work is around product and venue photography, but I wondered what I would do given this challenge? My approach to retouching is to make it plausible so that the viewer is unaware. Conscious not to deform Esther like some of the over-the-top entries, I chose to do, digitally, what most women do with makeup. Below is the result (with the odd little white lie!). To see the retouching stages I went through, check out my portfolio section.
It used to be the case that “the camera never lies”, but that now seems to be the exception. Authenticity has become a rare commodity in advertising and marketing. What’s your point of view?